“WOORIVONKOREA” is a compound word of three words, “Woori” means “We(us)” in Korean, “Von” means “Origin” in German, and lastly “Korea”, which is the trend leader of Beauty industry. Like as its company name, WOORIVONKOREA is a company based in Korea, which leads the global beauty trend, that designs and produces make-up brush.
Like human beauty, company is important to have internal capacity growth than the external ones. Instead of focusing on external growth, we're achieving to have solid internal growth.
Based on the trust and belief that honesty will produce excellent R&D performance, honesty is considered the top priority in all aspects from research to licensing to production and sales.
Create an open company culture that can collaborate with people around the world and generate results with a flexible attitude of understanding and caring for others.
Everything we do is different, but we have one purpose and one way forward. Individuals are responsible and active to achieve our final goals.
The gold crystal at the top of the logo symbolizes beauty while the dark blue circular shape represents a flower bud that harmonizes with beauty.
Thus, this assigns the meaning of 'Beauty Blossoms from WOORI VON KOREA.'